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News Release

January 17, 2013
HMSA launches 2013 Teen Video Awards Contest

Robyn Kuraoka
(808) 948-6826

The Hawai‘i Medical Service Association (HMSA), in conjunction with the Hawaii Department of Education (DOE), Mothers Against Drunk Driving (MADD), the Hawaii Meth Project, and the Domestic Violence Action Center, today announced the launch of the 2013 HMSA Teen Video Awards Contest. The annual video contest challenges local middle and high school students to create public service announcements (PSAs) focusing on important teen health issues.

Students should submit videos in one of the following categories: addiction prevention, healthy living, mental health, or teen safety.

Middle and high school students must submit fully produced 27-second PSAs. Judges will select winners based on content, impact/effectiveness, creativity, and videography. Winning videos will be broadcast on local television stations.

Winners will receive funds for their school to purchase video equipment or software. The prizes in each category are as follows: 1st place receives $1,000, 2nd place receives $500, and 3rd place receives $250. The Best of Show will receive an additional $1,000. The Hawaii Meth Project, MADD, and the Domestic Violence Action Center will award special prizes for the top video on the risks of meth use, underage drinking, and dating or family violence, respectively. There will also be a $500 award for the best middle school submission.

The public can also vote for their favorite video at hmsa.com from 8 a.m. on April 1 through 4 p.m. on April 12. The video with the most votes will win a Voters’ Choice award worth $500.

The deadline for submissions is March 4, 2013. HMSA will notify finalists in early April and announce the winners at a gala awards ceremony on May 8 at the Hawaii Convention Center.

Information packets, including contest rules, entry forms, release forms, and copyright information, have been distributed to schools statewide. All forms must be signed and submitted by March 4, 2013, along with the PSA. HMSA will accept both group and individual entries. Contest information and entry materials are also available online.

HMSA started the HMSA Teen Video Awards Contest in 2004 to raise awareness of health issues affecting Hawaii’s youth. The program involves teens in a way that is fun, creative, and thought-provoking. It inspires youth dialogue and supports nontraditional learners.

HMSA is a nonprofit, mutual benefit society founded in Hawaii in 1938. Its mission is to provide the people of Hawaii access to a sustainable, quality health care system that improves the overall health and well-being of our state. It is governed by a community board of directors that includes representatives from health care, business, labor, government, education, clergy, and the community. HMSA is an independent licensee of the Blue Cross and Blue Shield Association.

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