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News Release

December 3, 2012
HMSA Welcomes New CEO – Michael A. Gold

Robyn Kuraoka
(808) 948-6826

The Hawai‘i Medical Service Association (HMSA) announced today that HMSA President Michael A. Gold is the new chief executive officer. Gold, who has served as the company’s president since April, has been the chief operating officer for the past 15 years.

With 38 years of health care experience working for HMSA, Gold brings an extensive knowledge of underwriting, marketing, provider services, customer relations, account services, community relations, and corporate planning to his position. In 2012, he led HMSA’s efforts to meet the Affordable Care Act provisions.

“I’m honored to take on the new responsibilities and challenges this position will bring as HMSA continues its role as a leader in health care,” Gold said. “With the state health exchange fast becoming a reality, uncompromising consumer focus will become a bigger priority than ever before.

“Affordable health care is important to our members. And we know providing that without compromising quality is something we can only accomplish by working with doctors, hospitals, and our members. Together, we can and will build a healthier Hawaii.”

HMSA is a nonprofit, mutual benefit society founded in Hawaii in 1938. It is governed by a community board of directors that includes representatives from health care, business, labor, government, education, clergy, and the community. HMSA is an independent licensee of the Blue Cross and Blue Shield Association.

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