April 4, 2012
Hawaii doctors first in the nation to use new health technology
Moani Wright-Van Alst
When it comes to health care, Hawaii knows how to be first. In February, Hawaii
was ranked first in the nation for having the lowest blood stream infection rates.
Just last month, the Gallup-Healthways Well-Being Index® reported
that Hawaii residents had the highest well-being in the nation for the third year
in a row. The Hawai‘i Medical Service Association (HMSA) wants that trend
to continue and is launching a new service to support it.
Starting this month, HMSA rolled out a new tool to help doctors maximize efficiency
and improve quality. Cozeva is a unified communication system that will allow doctors
to track patient care for key quality measures, generate report cards to evaluate
their own performance, and communicate securely with their patients and other medical
“Last year, HMSA launched a new pay-for-quality program for our primary care
providers that offers financial incentives if they reach certain goals,” says
HMSA Senior Vice President Hilton Raethel. “Cozeva was designed to help them
track their progress toward those goals and alert them if there are patients or
services they may have overlooked. Cozeva also promotes quality by ensuring that
care follows evidence-based guidelines when appropriate.”
Dr. Craig Kadooka is among a small group of doctors who have been using Cozeva in
Hilo since November 2011. He says, “It has improved and simplified how we
schedule appointments, get medication renewals, and send out reminders.”
Doctors who care for HMSA Akamai Advantage members are the first to benefit from
Cozeva. The program will expand in July to include those who care for HMSA QUEST
members. Once they’re comfortable using Cozeva, doctors can invite patients
to share important information between office visits. Cozeva will even allow HMSA
to alert doctors when members’ health plan benefits aren’t being used
to their full potential.
“Cozeva encourages and supports doctors to be proactive in caring for their
patients,” says Raethel. “By organizing information and presenting it
in easy-to-read reports, our members will benefit from care that is comprehensive
HMSA is a nonprofit, mutual benefit association founded in Hawaii in 1938. It is
governed by a community board of directors that includes representatives from health
care, business, labor, government, education, clergy, and the community. HMSA is
an independent licensee of the Blue Cross and Blue Shield Association.
Healthways Hawaii is an independent company that offers QuitNet to HMSA members who want to quit smoking.
On behalf of HMSA, Applied Research Works provides Cozeva, an online tool for HMSA providers to engage members. Applied Research Works is an independent company.